MasterBrand.com Given 'Best Home Building Website' Award for 2013 WebAwards
MasterBrand Cabinets (September 2013) — MasterBrand Cabinets' newly redesigned website – MasterBrand.com – was recognized by the Web Marketing Association as the "Best Home Building Website" in the 2013 WebAwards.
Founded by the Web Marketing Association in 1997, the WebAwards is the standards-defining competition that sets industry benchmarks for the best web sites based on the seven criteria of a successful website, including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.
MasterBrand.com is a one-stop Web destination that makes it easy for homeowners to get inspired, get informed, and get the high level of service consumers need, all in one convenient place. With nearly 60 percent of consumers searching for cabinets online, MasterBrand.com helps users easily navigate their cabinetry purchase to find the best style, budget and brand to make their dream home a reality.
"Our new one-stop Web destination educates, excites and inspires consumers to find cabinetry that fits their style and life. Whether they're moving into a new home or improving the current one, we make cabinet selection less stressful through easy-to-use inspirational and educational tools," said Brian Eckman, executive vice president of product/brand, MasterBrand Cabinets. "We are thrilled to be recognized by the Web Marketing Association, and congratulate all of our team members who had a hand in creating the new MasterBrand.com."