MasterBrand Simplifies Cabinet-Selection Process with New Brand Websites
Get inspired, get informed, get exceptional service — all in one place
JASPER, Ind. (January 28, 2013) — As some homeowners consider remodeling projects in the new year, most turn first to the internet when choosing cabinetry, where it can be difficult to compare brands or find choices to fit their budgets. Now, MasterBrand Cabinets, Inc., the largest cabinetry manufacturer in North America, launches a series of new brand websites that make it easy to get inspired, get informed, and get the high level of service consumers need: Aristokraft.com, DecoraCabinets.com, DiamondCabinets.com, DynastyCabinetry.com, KemperCabinets.com, OmegaCabinetry.com and Schrock.com.
Homeowners are choosing to stay in their homes longer—an average of 13 years, according to the National Association of Home Builders1. Many homeowners are also remodeling rooms such as the kitchen and bathrooms for increased accessibility and storage to fit their current and future needs. Following the redesign of MasterBrand.com, as well as two brand sites, HomecrestCabinets.com and KitchenCraft.com in 2012, MasterBrand delivers Web destinations for its entire family of cabinetry brands—including Aristokraft®, Decorá®, Diamond®, Dynasty®, Homecrest Cabinetry®, Kemper®, Kitchen Craft®, Omega® and SchrockTM.
"Our new websites educate, excite and inspire consumers to find cabinetry that fits their style and life. Whether they’re moving into a new home or improving the current one, we're making cabinet selection less stressful through easy-to-use inspirational and educational tools," said Joel Culp, executive vice president of marketing and strategic planning, MasterBrand Cabinets.
With nearly 60 percent of consumers searching for cabinets online2, MasterBrand is helping homeowners to easily navigate their purchase to find the best style that matches their budget through the use of MasterBrand.com as well as its cabinetry brand websites—Aristokraft.com, DecoraCabinets.com, DiamondCabinets.com, DynastyCabinetry.com, HomecrestCabinetry.com, KemperCabinets.com, KitchenCraft.com, OmegaCabinetry.com and Schrock.com.
Offering extensive image galleries and other inspirational tools, the new brand websites help consumers to narrow down their cabinetry choices to a selection that best meets their needs and personal style. They can organize their favorite cabinetry features in one convenient location to reference as they plan their purchase. Then, using a dealer locator, they can be paired with a nearby dealer to help bring their cabinetry vision to life.
Making a cabinetry purchase can be an exciting, yet overwhelming experience all at once. The new Aristokraft, Decorá, Diamond, Dynasty, Homecrest, Kemper, Kitchen Craft, Omega and Schrock brands websites also help consumers make good cabinetry decisions. Consumers can become educated shoppers by learning about cabinet construction, cabinet terminology and how to work with a designer. If they wish, they also can dig deeper and discover how-tos on subjects such as cabinetry basics, finishing touches, how to measure for cabinets, and how to live through a remodel.
MasterBrand.com, as well as several of its cabinetry brand sites, is equipped with an easy-to-use renovation budget calculator, which enables consumers to go into a project more fully informed about expected costs for an entire renovation, including the cabinetry, appliances, flooring, lighting and more.
Get Exceptional Service
"MasterBrand has built a reputation as one of the best cabinet makers by committing ourselves to the four basics: quality construction, fashionable products, on-time delivery and complete delivery," Culp added. "Our extensive dealer network is ready and excited to serve consumers. We want you to love your new space."
Consumers are invited to submit their cabinetry success stories to MasterBrand.com. If MasterBrand has helped make a homeowner’s personal cabinetry vision come to life, their story could be featured as one of the site’s Renovation Success Stories.
About MasterBrand Cabinets Inc.
MasterBrand Cabinets Inc., headquartered in Jasper, Ind., is the largest cabinet manufacturer in North America. Its divisions include Aristokraft, Decorá, Diamond, Dynasty, Homecrest, Kemper, Kitchen Craft, Omega and Schrock. MasterBrand Cabinets is an operating unit of Fortune Brands Home & Security Inc. (NYSE: FBHS), headquartered in Deerfield, Ill., which creates products that help fulfill the dreams of homeowners and help people feel more secure. Fortune Brands Home & Security also is home to Master Lock security products, Moen faucets, Simonton windows and Therma-Tru entry door systems. FBHS holds market leadership positions in all of its segments. The company’s 16,000 associates generated more than $3.3 billion in net sales in 2011. FBHS is part of the S&P MidCap 400 Index. For more information, please visit www.masterbrand.com and www.FBHS.com.
1 National Association of Home Builders (NAHB) Eye on Housing Blog, “Latest Calculations Show Average Buyer to Stay in a Home 13 Years," January 2012
2 Research by MasterBrand Cabinets Inc., January 2012.