New Kitchen Craft Cabinetry Website Helps Homeowners Looking to Remodel
Learn, dream and bring your cabinetry vision to life — all in one place
JASPER, Ind. (March 19, 2012) — Recent housing trends reflect both optimism and necessity among Americans, and nearly 60 percent of consumers are turning to the Internet for inspiration and information when purchasing cabinets.1 Yet, there are few resources are available to help guide consumers through their home remodeling projects, compare brands and find choices that fit their budgets. Today, Kitchen Craft®, a division of leading cabinet manufacturer MasterBrand® Cabinets, Inc., launches a new brand website designed to make it easy to get inspired, get informed, and get the high level of service consumers need, all in one convenient place: the new KitchenCraft.com.
As the home market shows new signs of life, consumers have a pent-up desire to create their ideal space. According to the National Association of Home Builders, construction crews are getting back to work, and the overall housing market is gradually but consistently moving in the right direction. Multifamily housing is also displaying greater strength.2 Among the drivers of these trends are multiple generations of families living together; more people using home offices; and a growing desire for green renovations and multi-use spaces.
“Our new website educates, excites and inspires consumers to find Kitchen Craft cabinetry that fits their style and life. Whether they’re moving into a new home or improving the current one, we’re making cabinet selection less stressful through easy-to-use inspirational and educational tools,” said Joel Culp, executive vice president of marketing and strategic planning, MasterBrand Cabinets.
Kitchen Craft’s new site helps users easily navigate their purchase to find the best style that matches their budget.
Offering extensive image galleries and other inspirational tools, KitchenCraft.com helps consumers to narrow down their cabinetry choices to a selection that best meets their needs and personal style. They can organize their favorite cabinetry features in one convenient location to reference as they plan their purchase. Then, using a dealer locator, they can be paired with a nearby dealer to help bring their cabinetry vision to life.
Making a cabinetry purchase can be an exciting, yet over-whelming experience all at once. The new KitchenCraft.com also helps consumers make good cabinetry decisions. Consumers can become educated shoppers by learning about cabinet construction, cabinet terminology and how to work with a designer. If they wish, they also can dig deeper and discover how-tos on subjects such as cabinetry basics, finishing touches, how to measure for cabinets, and how to live through a remodel.
An easy-to-use renovation budget calculator enables consumers to go into a project more fully informed about expected costs for an entire renovation, including the cabinetry, appliances, flooring, lighting and more.
Get High Level of Service
“Alongside MasterBrand Cabinets, Kitchen Craft has built a reputation as one of the best cabinet makers by committing ourselves to the four basics: quality construction, fashionable products, on-time delivery and complete delivery. Our extensive dealer network is ready and excited to serve consumers. We want you to love your new space,” Culp added.
In correlation with the launch of the new KitchenCraft.com, a new feature on the recently redesigned MasterBrand.com invites homeowners to submit their cabinetry success stories to www.masterbrand.com. If Kitchen Craft has helped make a homeowner’s personal cabinetry vision come to life, their story could be featured as one of MasterBrand’s Renovation Success Stories.
About Kitchen Craft Cabinetry
Kitchen Craft has choices to match a range of budgets and styles – from traditional appeal to international flair. Kitchen Craft's full-access construction fits consumers' storage and design needs, providing more capacity in any space. Kitchen Craft was founded in 1972 in Winnipeg, Manitoba, and is sold by dealers in the United States and Canda. The brand has been part of MasterBrand Cabinets, Inc. since 2002 – along with brands such as Aristokraft, Decorá, Diamond, Dynasty, Kemper, Homecrest, Omega and Schrock. For more information, please visit www.kitchencraft.com and www.masterbrand.com.
1 Research by MasterBrand Cabinets Inc., January 2012.
2 National Association of Home Builders, “Housing Starts Rise 1.5 Percent From Upwardly Revised Numbers in January,” February 16, 2012, www.nahb.org.