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New Homecrest Website Simplifies Cabinetry Selection Process for Homeowners

Learn, dream and begin planning for home remodel projects — all in one place

JASPER, Ind. (March 19, 2012) — Today, nearly 60 percent of consumers turn to the Internet for information at the start of a home remodeling project for cabinets.1 However, many consumers quickly find the Internet to be overwhelming and difficult to navigate in finding cabinetry choices that fit their budget. To help simplify this process, Homecrest® Cabinetry, a division of leading cabinet manufacturer MasterBrand® Cabinets, Inc., today launches a new brand website designed to make it easy to get inspired, get informed, and get the high level of service consumers need, all in one convenient place: the new

Recent housing trends reflect both optimism and necessity among Americans. According to the National Association of Home Builders, construction crews are getting back to work, and the overall housing market is gradually but consistently moving in the right direction. Multifamily housing is also displaying greater strength.2 Among the drivers of these trends are multiple generations of families living together; more people using home offices; and a growing desire for green renovations and multi-use spaces.

“Our new Web destination educates, excites and inspires consumers to find Homecrest cabinetry that fits their style and life. Whether they’re moving into a new home or improving the current one, we’re making cabinet selection less stressful through easy-to-use inspirational and educational tools,” said Joel Culp, executive vice president of marketing and strategic planning, MasterBrand Cabinets.

Get Inspired

As the home market shows new signs of life and consumers’ pent-up desire to create their ideal space expands, Homecrest’s new site helps users easily navigate their cabinetry purchase to find the best style that matches their budget.

Through the use of a variety of inspirational tools, consumers can narrow down their cabinetry choices to a selection that best meets their needs and personal style. They can also browse Homecrest’s extensive image gallery and organize their favorite cabinetry features in one convenient location on the site to reference as they plan their purchase. Consumers are then paired with a nearby dealer using the site’s dealer locator to help bring their cabinetry vision to life.

Get Informed also provides educational resources to help consumers make good cabinetry decisions. For example, an easy-to-use renovation budget calculator enables consumers to go into a project more fully informed about expected costs for an entire renovation, including the cabinetry, appliances, flooring, lighting and more.

Consumers can also become educated shoppers by learning about cabinet construction, cabinet terminology and how to work with a designer. They can dig even deeper into the remodel process and discover how-tos on topics related to cabinetry basics, finishing touches, how to measure for cabinets, and how to live through a remodel.

Get High Level of Service

“Alongside MasterBrand Cabinets, Homecrest has built a reputation as one of the best cabinet makers by committing ourselves to the four basics: quality construction, fashionable products, on-time delivery and complete delivery. Our extensive dealer network is ready and excited to serve consumers. We want you to love your new space,” Culp added.

In correlation with the launch of the new, a new feature on the recently redesigned invites homeowners to submit their cabinetry success stories to If Homecrest has helped make a homeowner’s personal cabinetry vision come to life, their story could be featured as one of MasterBrand’s Renovation Success Stories.

About Homecrest Cabinets

Established in 1969, Homecrest offers quality semi-custom cabinets at an affordable price. Its Custom ChoiceTM program allows homeowners to modify existing designs to fit virtually any room in their home. With Homecrest, homeowners can create unique cabinets and accessories all their own. Homecrest is KCMA- and ESP-certified, and a division of MasterBrand Cabinets Inc. — along with cabinetry brands Aristokraft, Decorá, Diamond, Dynasty, Kemper, Kitchen Craft, Omega and Schrock. For more information, visit and

1 Research by MasterBrand Cabinets Inc. January 2012.
2 National Association of Home Builders, “Housing Starts Rise 1.5 Percent From Upwardly Revised Numbers in January,” February 16, 2012,