MasterBrand Cabinets Offers Consumer and Home Design Trends for 2011
LAS VEGAS (April 26, 2011) — For most of the last decade, some homeowners looked at their house as a financial investment. Bigger was better, and selling was the goal. But current economic realities have shifted their focus back to the house as home with no indication that this new norm will change any time soon. Americans are coming home and finding renewed comfort within its four-walled embrace. The family of brands at MasterBrand Cabinets, Inc. (MBCI), the leading cabinet manufacturer in North America, observes the following consumer and home trends and responds with hundreds of new products launched to the cabinet industry.
Frugality. According to a recent Nielsen survey of 52 global markets, the post-recession consumer plans to keep their thrifty habits of a more simplistic life even when economic conditions improve. Once forced, frugality has become the new fashion. The cautious consumer is seeking more forever-ism, so mainstream styles and solutions are in demand. One response from the MasterBrand family of brands is Homecrest’s® new Ogilby door style – a fresh-looking, transitional door style, but in a more budget-friendly veneer center panel rather than a solid wood.
Authenticity. Look for a shift from an orange-red brown to the gray field for wood grain color. Omega’s® new Battleship finish is an example of this trend. “We look to nature’s seasonal signature for inspiration,” Andy Wells, vice president of product design for MBCI, says. “The world’s varied landscape -- from tree bark as it winters, to the summer sheen of animal pelt to spring’s stormy skies -- gives us the inspiration for our 2011 introductions.”
Personalization. Iconoculture, a global consumer research and advisory company, says that today’s consumer dreams of a place that expresses their unique identity -- one with rooms designed for the way they live and the things they own. The movement toward self-styled simplicity has only increased the collective appetite for personalized design solutions. Decora® offers the ultimate in personalized expression with its new “custom color matching” venture with Sherwin Williams®.
Organization. “Life today is busier and more demanding than ever,” Matt Millies, MBCI’s senior vice president of brand and product, says. “We are desperate for ways to get and stay organized. Each of our brands has responded with ingenious new solutions that will save them space, time, money and stress. For example, Diamond’s® innovative U-shaped vanity pullout can make the morning routine more efficient.”
Work Life. The explosion of technology has made telecommuting a way of life, with an estimated 24 percent of the nation’s labor force doing some work from a home office according to the US Department of Labor. “But the growing trend for work space at home doesn’t stop at the traditional home office,” Millies adds. “Many families might use their home work space simply as a place to create, study or socialize. Used creatively, cabinetry and its trim components can be integrated within the home for a flexible and functional area. For example, Aristokraft’s® new tapered leg design and organizational cubbies are the types of design elements that can be used to create a beautiful – but productive – work environment.”
About MasterBrand Cabinets, Inc. Through operational excellence and expert understanding of industry needs and consumer trends, MasterBrand Cabinets Inc. (MBCI), has grown to be the largest cabinet manufacturer in North America. Its powerful portfolio of brands – ranging from standard to custom – offers quality cabinetry solutions for kitchen, bath and other areas of the home. Each of the brands holds certifications from the Kitchen Cabinet Manufacturers Association’s Environmental Stewardship Program. Other MasterBrand cabinet divisions not listed above include Dynasty™, Schrock™, Kemper®, Thomsaville® Cabinetry, Martha Stewart Living™ and Kitchen Classics®. MBCI is an operating unit of the consumer product company, Fortune Brands Inc. (NYSE: FO). For more information, visit www.masterbrand.com.