MasterBrand Cabinets Wins Sitecore Site of the Year Award for MasterBrand.com, Nine Individual Brand Websites
Interactive cabinetry websites simplify cabinet selection for homeowners across multiple brands
JASPER, Ind. (April 23, 2013) — MasterBrand Cabinets Inc., the largest cabinet manufacturer in North America, has been awarded the 2013 Sitecore Site of the Year award for Best Manufacturing Site. Sitecore is a global software company committed to developing products that solve real-world problems and deliver demonstrable results. The Site of the Year award is presented to companies that have developed the most-outstanding websites leveraging Sitecore’s content management software in their respective category. This award has met MasterBrand's expectations to offer its users the best cabinet manufacturing websites in the digital space.
Together, with Sitecore integration partner Horizontal Integration and design agency Designkitchen, MasterBrand relaunched its digital presence via 10 state-of-the-art websites. The sites feature new publishing technology that enables MasterBrand to help its customers easily navigate their cabinet purchases online by comparing cabinet options side-by-side from its family of brands including Aristokraft, Decorá, Diamond, Dynasty, HomeCrest, Kemper, Kitchencraft, Omega and Schrock.
The interactive technology also enables MasterBrand to manage and update its extensive catalog of content — which includes 137,000 different product configurations — in real time, while delivering a highly personalized user experience across each of the brands’ websites.
"We are honored to receive this important recognition," said Joel Culp, executive vice president of marketing and strategic planning at MasterBrand Cabinets Inc. "With the help of Sitecore, Horizontal Integration and Designkitchen, we're now able to offer our customers a one-stop Web destination that simplifies cabinet selection while educating and inspiring them to find products that fit their style and life."
To experience the revamped MasterBrand Web presence, please visit MasterBrand.com or one of its distinct brand sites today.
About MasterBrand Cabinets Inc.
Headquartered in Jasper, Ind., MasterBrand Cabinets, Inc. is the largest cabinet manufacturer in North America. Its powerful portfolio of brands — ranging from standard to custom — offers quality cabinetry solutions for kitchen, bath and other areas of the home. MBCI is an operating company of the consumer product company, Fortune Brands Home & Security, Inc. (NYSE: FBHS). For more information, visit www.masterbrand.com.