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MasterBrand Simplifies the Cabinet-Selection Process for Homeowners

Get inspired, get informed, get high-level service — all in one place

JASPER, Ind. (March 19, 2012) — As the home market shows new signs of life, consumers have a pent-up desire to create their ideal space. But when it comes to choosing cabinetry, most turn first to the Internet, where it can be difficult to compare brands or find choices that fit homeowners’ budgets. Now, MasterBrand® Cabinets Inc. launches a one-stop destination that makes it easy to get inspired, get informed, and get the high level of service consumers need, all in one convenient place: the new MasterBrand.com.

Recent housing trends reflect both optimism and necessity among Americans. According to the National Association of Home Builders, construction crews are getting back to work, and the overall housing market is gradually but consistently moving in the right direction. Multifamily housing is also displaying greater strength.1 Among the drivers of these trends are multiple generations of families living together; more people using home offices; and a growing desire for green renovations and multi-use spaces.  

“Our new one-stop Web destination educates, excites and inspires consumers to find cabinetry that fits their style and life. Whether they’re moving into a new home or improving the current one, we make cabinet selection less stressful through easy-to-use inspirational and educational tools,” said Joel Culp, executive vice president of marketing and strategic planning, MasterBrand Cabinets.

Get inspired
With nearly 60 percent of consumers searching for cabinets online2, MasterBrand’s new site helps users easily navigate their purchase to find the best style, budget and brand by comparing options side-by-side from its family of cabinetry brands, including Aristokraft®, Decorá®, Diamond®, Dynasty®, Homecrest®, Kemper®, Kitchen Craft®, Omega® and SchrockTM.

Consumers can use the site’s inspirational tools to narrow down cabinetry choices to a small subset of brands that will best meet their needs and personal style. They can browse image galleries and organize favorite cabinetry features across brands in one convenient location to reference as they plan their purchase. Then, using a dealer locator, they can be paired with a nearby dealer to help bring their cabinetry vision to life.

Get informed
The new site also helps consumers make good cabinetry decisions. An easy-to-use renovation budget calculator enables consumers to go into a project more fully informed about expected costs for an entire renovation, including the cabinetry, appliances, flooring, lighting and more.

Consumers can also become educated shoppers by learning about cabinet construction, cabinet terminology and how to work with a designer. If they wish, they also can dig deeper and discover how-tos on subjects such as cabinetry basics, finishing touches, how to measure for cabinets, how to order them, and how to live through a remodel.

Get high level of service
“MasterBrand has built a reputation as one of the best cabinet makers by committing ourselves to the four basics: quality construction, fashionable products, on-time delivery and complete delivery. Our extensive dealer network is ready and excited to serve consumers. We want you to love your new space.” Culp added.

Consumers are invited to submit their cabinetry success stories to www.masterbrand.com. If MasterBrand has helped make a homeowner’s personal cabinetry vision come to life, their story could be featured as one of the site’s Renovation Success Stories.  

About MasterBrand Cabinets Inc.
MasterBrand Cabinets Inc., headquartered in Jasper, Ind., is the largest cabinet manufacturer in North America. Its divisions include Aristokraft, Decorá, Diamond, Dynasty, Homecrest, Kemper, Kitchen Craft, Omega and Schrock. MasterBrand Cabinets is an operating unit of Fortune Brands Home & Security Inc. (NYSE: FBHS), headquartered in Deerfield, Ill., which creates products that help fulfill the dreams of homeowners and help people feel more secure. Fortune Brands Home & Security also is home to Master Lock security products, Moen faucets, Simonton windows and Therma-Tru entry door systems.  FBHS holds market leadership positions in all of its segments. The company’s 16,000 associates generated more than $3.3 billion in net sales in 2011.  FBHS is part of the S&P MidCap 400 Index.  For more information, please visit www.masterbrand.com and www.FBHS.com
 
Sources:
1 National Association of Home Builders, “Housing Starts Rise 1.5 Percent From Upwardly Revised Numbers in January,” February 16, 2012, www.nahb.org.

2 Research by MasterBrand Cabinets Inc., January 2012.