News

Cabinetry by Kitchen Craft Showcased in Debbie Travis Dream Home

What:
One of the dream homes at the 2011 National Home Show will feature Kitchen Craft cabinetry.

The Boulevard of Dreams’ futuristic Glass House, built by Concept PolygHome, is an innovative concept featuring bioclimatic architecture – combining comfort and energy efficiency by capturing as much sunlight as possible. The interior, designed by Debbie Travis, has a stylish, sustainable focus, with a mix of affordable luxury and wallet-friendly looks.

The Dream Home’s kitchen will showcase the Calvi door style in White Gloss.

When:
February 18-27, 2011; Kitchen Craft representatives are invited to a press event/sneak peek for the house on Friday, Feb. 18 at 9 a.m. EST
   
Where:
Direct Energy Centre, Exhibition Place, Toronto

Who:
Debbie Travis is an international television personality with her shows “The Painted House,” “Facelift,” “From The Ground Up” and “All For One” seen in over 80 countries. She is also executive producer of hit lifestyle programs such as “Buy Me,” “The Property Shop” and “Chuck's Day Off.” Travis is a best-selling author, internationally syndicated newspaper columnist, spokesperson and her home collection can be found exclusively at Canadian Tire.

Why:
Kitchen Craft signage, including a partner listing at the home entrance and exit, product description, value and top features, will be featured in the Dream Home interior. According to show research, 82 percent of attendees will follow up with an exhibitor and 80 percent expect to make a purchase from exhibitors within six months. Last year, 85,000 people visited the home show.

In addition to the Dream Home signage, Debbie Travis will promote Kitchen Craft though editorial content and an advertisement in Debbie Travis Spaces, an online magazine. Product images and editorial content will also be included on an image gallery on debbietravis.com, e-blasts and e-newsletters to her subscribers.

Select representatives will receive complimentary tickets to the Dream Home.

The product will be donated to Habitat For Humanity once the Home Show is finished.

Questions?
For more details about Debbie Travis, please visit: http://www.debbietravis.com

For Kitchen Craft-specific questions, please contact Emily Small at esmall@masterbrandcabinets.com.